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Marketing Campaign Profitability

This calculates the return on investment (ROI) for any marketing campaign. Use this tool to test different sets of assumptions to see how your marketing program results might vary with different response rates and different conversion rates.

Number of customers you are marketing to

Total projected marketing costs (£)

Expected response rate (%)

Expected conversion rate on responses (%)

Expected profit on each converted customer (£)

Number of responses

Cost per response (£)

Number of buyers

Cost per buyer (£)

Total profit from campaign before marketing costs (£)

Profit on campaign after marketing costs (£)

Return on investment (£)

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Cost of sales is all items that vary in proportion to sales.

Please note for the calculator to work the sales must be higher than the cost of sales.